ise smartbrick

 

AZLAB leverages creative potential of SmartBrick

 

Bradford, Yorkshire, UK, 11 February 2020: At ISE 2020, Calibre UK announces that Japanese distribution and business partner AZLAB had ordered a quantity of Calibre’s innovative SmartBrick LED Displays, and are demonstrating together with their latest content management software, specifically for demonstration at the show and is exhibiting them on booth 14-K110. AZLAB develops leading software solutions for vertical markets including control systems, digital signage, image processing, video capture and playback, and broadcast.

 

“It’s becoming clear that there are many environments in which traditional, rectangular displays no longer capture attention like they once did – and if they’re not capturing attention, they’re not doing what they’re supposed to,” said Kazunobu Azuma, CEO at AZLAB. “Since LED is the trend and what’s needed are new display formats – formats that stand out in a crowded store or street – and that’s where we see a real opportunity with LED technology and, in particular, with Calibre’s SmartBrick system. At ISE, we’ll be showing what we believe is the future of digital signage.”

 

Available in 300mm x 56.25mm and available in silver and black colours, Calibre SmartBrick displays feature 1.25mm pixel pitch LED technology. They can be simply interlocked up to 180cm in length to create almost any size or shape of installation – and with 600 nits of brightness, a contrast ratio of 10000:1, a viewing angle of 170 degrees and 110% NTSC colour gamut, they deliver compelling, captivating, highly visible images.

 

“SmartBrick is a wonderfully flexible display solution that provides users with unlimited creativity in delivering eye-catching retail digital signage and brings new levels of sophistication and appeal to brand advertising, freeform display or any environment where the message needs to stand out,” said Willy Tsai, Managing Director, Calibre UK. “Like any digital signage, however, it needs compelling content – and AZLAB has created a smart, unique, all new solution that enables users to simply, quickly and flexibly edit, load and schedule content that shows SmartBrick at its best, and to see the results in real time.”

 

Apart from demonstrated in a real time video processing application by AZLAB, in conjunction with Calibre’s SmartBrick, Calibre will also demonstrate the HQPro1000 delivers truly seamless switching – transitions are ultra-fast – as well as support for multiple sources and layers, and up to four program outputs plus a confidence monitor output. Scaling is provided by Calibre’s best-in-class low-latency proprietary HQUltra technology supporting 4K50/60 4:4:4 RGB formats – a high end feature only found in much more expensive 4K switcher/scalers. Streaming video using the H.264 codec is supported, as are pan and zoom, dissolve/fade, cut, and through-black.

 

AZLAB is one of several business partners who will be collaborating with Calibre solutions at ISE 2020 – Calibre can also be found at MediaScreen (15-R295).

 

 

 

About Calibre

Multi-award-winning British company Calibre is a pioneer in image processing technology. Over the past 30 years, it has achieved world recognition with the Queen’s Award for Enterprise and was one of the designated brands for video processing in the Olympic Games. Calibre is a market leader with innovation, providing image scaling and processing technology for use in broadcast and television, large venue projection and LED videowalls. Calibre became part of Coretronic Corporation in August 2017, which is a milestone in the global chain of the Coretronic Group. Coretronic will continue expanding its international market share, cultivating the industry’s best talent, innovating in technology and providing each customer with added value. www.calibreuk.com

 

 

Contact Information

 

 

 

Calibre Sales Contact

Richard Smith
+44 1274 940 770
Email: richard.smith@calibreuk.com

 

Media Contact

Katinka Allender

+44 20 8133 0246
katinka@greatcentralian.com